According to a survey report from Altman
Vilandrie & Company and Peanut Labs, the number of people who watch
broadcast TV programming on the Internet has doubled in the last year. The
survey also found that broadcast TV viewing is age-related, with only 42% of
18-34 year-olds watching TV shows daily during their normal broadcast time,
versus 60% of those 35 and older.
A recent survey released by Dolby
Laboratories, Inc. showed that a shift was happening in the way young Americans
preferred to experience entertainment, with approximately 60% of surveyed
college students in the US using their PCs most, and not televisions, for
entertainment. The survey also revealed that of the students surveyed, 77%
listened to music on their PCs and 70% used their PCs to watch video. In
addition, 64% watched entertainment on their computers with others (regularly,
often, or sometimes), as opposed to just 44% of the general population
According to a survey by Deloitte and
YouGov, the importance of on demand television over the Internet has grown
significantly over the past three years. In particular, the number of 18 to 24
year-olds that rated TV over the Internet, either clips or entire programs, as
“very important” had tripled over the last three years.
These stats show us that young adults are
interested in viewing interesting and entertainment programming, just not via
the traditional medium. There are also stats showing that 80% of young adults
stop attending church at the age of 18 and often do not return until 26 years
of age or older. If traditional Christian television is not reaching them and
they are not attending church during this age it leaves us with a dilemma of
reaching them by traditional means.
Our mission is not traditional nor common. We envision
that DestinyChannel will be a strong answer to the present challenges of
reaching this current generation. Destiny
will go head on to reach this dynamic generation with cutting edge and relevant
programming which is interesting and accessible to a moving and energetic
culture. Join the revolution by becoming a DestinyPartner.